Coming up with a name for a product or business is not really a process that is easy. It can actually take a lot of effort, and in most cases, it can be an extremely draining process, too, and additionally, the excitement that begins in the beginning actually ends up turning into a brainstorming process that can take up a lot of your time, especially when you realise that the name you were thinking of choosing is already taken.
Keeping that in mind, today’s topic is all about the aspects that revolve around naming a brand or a product. Keep in mind that this is one of the most daunting processes, so the more careful you are, the better it is going to be overall.
Decision About Brand Architecture
The first thing to keep in mind is the brand architecture decision; you need to see whether the product or service you are launching should have a new name or should the name of the company be enough for whatever you are launching.
Obviously, when it comes to a new company, you will have to come up with a name but in other situations, you really do not have to go with a brand new name This is definitely a tedious, time consuming, and costly step, so the more careful you are, the better it is going to be for you in general.
Should It Be Abstract or Descriptive
Another thing to consider is whether the name of whatever it is that you are launching should be abstract or descriptive. You could actually go for a name that is simple, catchy, easy to remember, and most importantly, tells you about the product, or the service, as well. Just take a look at MTV, one of the most clever names that actually explains what the channel is made for.
On the other hand, you have abstract names such as Apple, Netflix, Amazon, and a lot other companies like that. This is another important thing that you should keep in mind when choosing a name.
Global Understanding And Existence
This is actually one of the steps that most companies tend to ignore. Whenever you have decided the name of the brand or company, you are going to face issues
The first step is that if you are looking to go digital, which certainly is the right thing to do, you should always look for websites, URLS, and other similar things that are involved in the process. That way, it will make more sense.
Secondly, since you are picking up the name, and you are possibly thinking about going global, you need to make sure that the name you are choosing does not really have any offensive meaning or symbolism in other languages. This is actually one of the most important factors that people need to keep in mind whenever it comes to choosing a brand name.
Once you are done with the process, you can finally decide on the name of the company, brand, or the product that you have been looking to register and start.
In conclusion, we need to understand that choosing the right brand name is really important, and more importantly, you need to make sure that the name choosing is actually the right process.
I can assure you that once you have decided the right name for your brand, you will have a much easier and simpler experience. Again, analyse the different situations you are in and things will work out the way.