When you are starting to approach the end of your life, things start to get into perspective for you. There … Read More “Hiring an Accountant Before Drafting a Will”
If you ever find yourself in a situation where you are stranded with your car in the middle of the road, then it can be really alarming and trying to figure out what to do on the spot might not lead to a lot of answers. Your best bet is call in a car towing service and have them move your car to either a mechanic, your home, or wherever you need to take it to. Now, the problem here is that a lot of car towing companies have fixed operating hours, so if you are in a situation where it might be a holiday or if it is past operating hours, then you need to find an emergency car towing service.
Thankfully there are a number of companies that also offer emergency towing Toronto, so you still have a backup plan in case you ever run into such a situation. Now, if you happen to have a locksmith related situation with your car, then you might get even luckier because some towing companies provide auto locksmith services as well, so you can get your situation resolved there on the spot rather than having to get your car towed really far away.
Some tow truck companies might offer to take you to a car mechanic of their choice, and it is important that you follow your own gut feeling at this point. Most tow truck companies get an incentive from mechanics for bringing in customers like this, so unless you know the mechanic well or can trust that they would do a good job, it is better that you still insist on going to your own mechanic, even if that means having to pay extra to the towing company for the longer distance that will be covered trying to get to your mechanic.
While riding a motorcycle in Los Angeles does wonders for boosting your adrenaline, it opens the window to far greater dangers as opposed to when you’re driving a four-wheeled vehicle. It is said that a motorcyclist has 27 times the danger of getting into fatal road traffic accidents as compared to car drivers. Moreover, it is important for motorcyclists to protect themselves with headgear in order to prevent the brutal consequences of any fatal injury.
However, despite taking precautions, one can never be too sure while riding a motorcycle on the road. Therefore, it is essential to contact a motorcycle accident lawyer in Los Angeles before you meet with an accident that not only causes impact to your ownership, but also your life.
Mentioned below are tips that can help you avoid motorcycle accidents with vigilance.
Be Aware of Your Surroundings
While riding a motorcycle, you’re bound to come across a variety of obstacles or distractions that you must not fall prey to. Moreover, make sure that you have your speed in control, so that you can press the brakes and stop your motorcycle in the face of any hurdle at all time. Always keep a check of your surroundings since you’d never know when another car, motorcycle, or a pedestrian comes in your way.
Keep Your Eyes on The Road
Car drivers tend to pay attention to other four-wheeled vehicles on the road, therefore, neglecting any motorcyclists or bikers on the way. Make sure that you don’t follow a car too closely as you can land in its blind spot and crash into it if it changes lanes or swerves to take a turn all of a sudden.
Always keep your eyes on the road in order to detect any humps or speed breakers, fallen branches or tree trunks, and open manholes before you fall prey to fatal injuries.
Coming up with a name for a product or business is not really a process that is easy. It can actually take a lot of effort, and in most cases, it can be an extremely draining process, too, and additionally, the excitement that begins in the beginning actually ends up turning into a brainstorming process that can take up a lot of your time, especially when you realise that the name you were thinking of choosing is already taken.
Keeping that in mind, today’s topic is all about the aspects that revolve around naming a brand or a product. Keep in mind that this is one of the most daunting processes, so the more careful you are, the better it is going to be overall.
Decision About Brand Architecture
The first thing to keep in mind is the brand architecture decision; you need to see whether the product or service you are launching should have a new name or should the name of the company be enough for whatever you are launching.
Obviously, when it comes to a new company, you will have to come up with a name but in other situations, you really do not have to go with a brand new name This is definitely a tedious, time consuming, and costly step, so the more careful you are, the better it is going to be for you in general.
Should It Be Abstract or Descriptive
Another thing to consider is whether the name of whatever it is that you are launching should be abstract or descriptive. You could actually go for a name that is simple, catchy, easy to remember, and most importantly, tells you about the product, or the service, as well. Just take a look at MTV, one of the most clever names that actually explains what the channel is made for.
On the other hand, you have abstract names such as Apple, Netflix, Amazon, and a lot other companies like that. This is another important thing that you should keep in mind when choosing a name.
Global Understanding And Existence
This is actually one of the steps that most companies tend to ignore. Whenever you have decided the name of the brand or company, you are going to face issues
The first step is that if you are looking to go digital, which certainly is the right thing to do, you should always look for websites, URLS, and other similar things that are involved in the process. That way, it will make more sense.
Secondly, since you are picking up the name, and you are possibly thinking about going global, you need to make sure that the name you are choosing does not really have any offensive meaning or symbolism in other languages. This is actually one of the most important factors that people need to keep in mind whenever it comes to choosing a brand name.
Once you are done with the process, you can finally decide on the name of the company, brand, or the product that you have been looking to register and start.
In conclusion, we need to understand that choosing the right brand name is really important, and more importantly, you need to make sure that the name choosing is actually the right process.
I can assure you that once you have decided the right name for your brand, you will have a much easier and simpler experience. Again, analyse the different situations you are in and things will work out the way.
There is no denying that when we look at marketing, most of the marketing experts talk about how you will have to be unique in order to be relevant in the market. However, upon further inspection of some of the biggest companies and brands in the world, you come to the rather boring and unceremonious conclusion that there is not much uniqueness to these brands available, to begin with. Sure, they are making millions, even billions, but as far as their strategies are concerned, they are rudimentary at best.
However, at the same time, there are a lot of bands who are actually known mainly because the strategy they went for is different than what the rest of the brands are following. For starters, brands like Uber, Instagram, and Apple all had one thing in common, their strategies to tackle the market were largely different when compared to some of the other brands in the market.
However, we have talked about these brands time and again. Today, we want to talk about brands that are still maturing from their rebellious phase, but at the same time, they are making a lot of waves, too. Let’s explore how these brands are changing the marketplace and the whole scenario as a whole.
When it all started, the main goal of Salesforce was to offer enterprise software solutions to organizations through the internet. However, when the company started, they found themselves ta the rebellious end of the market, with a mission that said “End of Software”. What Salesforce was trying to emphasize on was the fact that Software as a Service model as well as the cloud-based deployment was to factors that were going to mark the end of what we know and understand as the software.
They even went to the point of using “No Software” sign on their marketing materials, as well as vanity telephone number. However, as the company matured, it became one of the best enterprise software solutions in the market.
#2 Dollar Shave Club
When Dollar Shave Club started, it started as a rebel brand that aimed to fix what was not working in your razor category. From the first glance, you could see that the brand was built to provide two of the most common benefits; they were offering low price on their products, and they were offering a subscription to their products, which just mean that all the essentials would be delivered to you at your doorstep every month.
However, as of now, Dollar Shave Club has now turned into a company that can be compared with the likes of Gillette, but that does not mean that they have lost their original vision.
When Lyft started, it positioned itself as a brand that was focusing on the concept of car sharing, and the main goal was to reduce the number of vehicles on the road, which would result in minimizing the environmental impact since most people would be sharing rides. However, when compared to Uber, there was a very clear statement that Lyft was much different than Uber; it was also not as formal, or straightforward. Wherein, there was an element of fun involved in the process, as well.
However, the company decided to undergo some changes when they realized that their informal approach was not something everyone preferred. This was to make sure that they still stay relevant in the market, and gain mainstream attraction.
The changes Lyft made were positive, helping the brand to solidify its position in the market.
Considering how gender fluidity in the modern day and age is becoming more and more common, brands, are trying their best to make sure that they are more sensitive in ways they portray men and women.
As a matter of fact, many marketing gurus are suggesting that the brands should drop the concept of gender altogether, and instead, go for marketing campaigns that target the entire spectrum of sexes. In honesty, this approach would work wonders for most of the companies out there and many can benefit from this, too.
This approach is good not just from a social standpoint, but also from the commercial standpoint. By doing so, you are just working towards expanding your target audience, and it will certainly help you become a better, stronger brand, too.
Today, we are looking at how three of the brands that are known for launching products that are specifically targeted towards the men, and see how their stance is in the modern day and age and how they are dealing with the topic of masculinity.
When it comes to a brand that represents men in more way than anyone else, Gillette is the one that happens to be on the top. The company has worked towards building a powerful as well as a masculine representation of men and promoted the whole concept of alpha males. As a matter of fact, their strategy has always focused around “The Best a Man Can Get”.
However, earliest this year, something different happened. Instead of their usual taglines, or the advancements in technology, the ad that they released focused on the “The Best Men Can Be”. This was actually an attempt to raise some concerns and call out the concept of toxic masculinity.
Needless to say, while many viewed it as a ploy to attract to gain mainstream consumerism, this did help Gillette build an image that was in their favor in more ways than one.
For the longest time, Axe was known to be the brand that was hyper-sexualizing men. In their advertisements, men who used the Axe body sprays were considered to be more attractive both physically, and sexually, as well. However, the brand changed its approach almost entirely and made it something that at least we did not expect.
The new Axe advertisements or general approach towards masculinity focuses more on empowering men so they can feel attractive and feel good about who they are. The looks, skin color, sexual orientation are a thing of past now. The new campaign titled “Find Your Magic”, which now has become the manifesto, as well.
#3 Old Spice
Old Spice took the most drastic approach and completely reimagined their approach towards masculinity. Before the chance, Old Spice was commonly the brand that was for the older men, and hence, it was the perfect gift for father’s day. Or something you would buy for your father or grandfather, however, the modern approach talks about how even women can buy these products for their men. The tagline is simple, yet extremely effective “The Man Your Man Could Smell Like” This approach is definitely one of the more drastic ones and could have easily backfired, but thanks to their clear vision, and the fact that this world and the society itself is becoming more and more accepting, it actually worked and it worked wonderfully, to say the least.
In conclusion, it is good to see that brands are finally trying to do something that is right and for the greater good, as well.